Privacy Policy
Last Updated: 18/04/2025
Introduction
Rapid Alert respects your privacy and is committed to protecting the personal information that you share with us. This Privacy Policy outlines our practices regarding the collection, use, and sharing of information through our application (“the App”) available on Meta platforms (including Facebook, Instagram, Messenger, WhatsApp, and other Meta-related services).
Information We Collect
We may collect the following types of information:
Personal Information: Name, email address, phone number, social media usernames, and other information you voluntarily provide.
Technical Information: IP addresses, device type, operating system, browser details, and usage data collected automatically through cookies or similar tracking technologies.
How We Use Your Information
Your information will be used to:
Provide, maintain, and enhance the App’s features and services.
Manage user accounts and ensure the App’s security and functionality.
Personalize user experience and provide customized content and advertising.
Communicate with you, respond to inquiries, and send updates or promotional materials.
Comply with applicable laws, regulations, and legal processes.
Sharing Your Information
We may share your information with:
Service providers and partners who help operate and enhance the App.
Law enforcement or other governmental agencies as required by law.
Other users as necessary for social and interactive functionalities within the App.
Business entities in connection with mergers, acquisitions, or business reorganizations.
We will never sell your personal information to third parties.
Your Rights
You have the right to:
Access, correct, update, or request deletion of your personal information.
Object to processing, restrict processing, or request portability of your personal data.
Opt-out of marketing communications at any time.
Withdraw consent previously provided.
Security
We take reasonable precautions to protect your personal information from unauthorized access, misuse, disclosure, or destruction. However, no system is entirely secure, and we cannot guarantee complete security.
Children’s Privacy
Our App is not intended for users under the age of 13. We do not knowingly collect or solicit personal data from children.
Changes to this Privacy Policy
We may occasionally update this policy. Any changes will be posted on this page along with an updated revision date.
Sensitive Information
RapidAlert UK collects highly sensitive personal information such as:
Photographs of individuals (e.g., loved ones or missing persons).
Identifying details including names, age, gender, physical descriptions.
Contact information provided voluntarily by users to aid in alerting and recovery.
Purpose of Sensitive Information
We use this sensitive personal information exclusively to facilitate and expedite the process of locating and recovering missing or vulnerable individuals. This includes:
Publicizing missing persons alerts across social media platforms (Facebook, Instagram, WhatsApp, TikTok, and other supported platforms).
Sharing alert details with relevant authorities, emergency services, or law enforcement agencies to aid searches and ensure public safety.
Providing users with secure access to personal details and images of registered persons in their account via secured presigned URLs, ensuring that private images remain protected from public access unless explicitly shared as part of an alert.
Consent for Information Use
By voluntarily uploading sensitive information and images, you explicitly consent to their usage for the purposes described above. RapidAlert UK will seek explicit consent at the point of data submission. Users retain the right to withdraw consent at any time by contacting our data protection officer, after which we will remove publicly shared information unless otherwise required by law or law enforcement authorities.
Data Security for Images and Sensitive Data
RapidAlert UK employs robust security measures, including:
Secure image storage using Amazon Web Services (AWS S3) with access restrictions enforced through presigned URLs.
Encryption of data at rest and in transit to prevent unauthorized access or disclosure.
Limited internal access to sensitive information, strictly on a need-to-know basis.
Retention of Sensitive Information
Sensitive personal information and images are retained as long as necessary to fulfill the purposes outlined, such as maintaining ongoing missing persons alerts, ensuring historical records for recovery efforts, and adhering to legal and regulatory requirements. Users can request removal or anonymization of data at any time, subject to any legal obligations.
Sharing with Authorities and Third Parties
We may share sensitive personal information, including photographs and identification details, with:
Law enforcement agencies and other authorities to assist in locating and safeguarding missing or vulnerable individuals.
Partnered social media platforms to disseminate alerts rapidly and broadly, increasing the likelihood of recovery.
We will never commercially exploit, sell, or distribute sensitive personal images or data to unrelated third parties.
Contact
If you have any questions or concerns regarding our Privacy Policy, please contact us here
Address: NDS Solutions
20 Wenlock Street
London
N1 7GU